I had an interesting conversation the other day with a businessman from New Zealand, talking about the impact and effectiveness of social and content marketing.
A little context: He is the founder of an enterprise seismic software solution. His company is pretty active on LinkedIn, he regularly writes LinkedIn articles, and their company blog on niche seismic stuff gets an impressive amount of traffic.
When talking about what works well in their strategy, two major themes arose:
- Don’t get lost in vanity metrics
- You can’t fake genuine engagement